If you’ve ever tried to get a straight answer about Reltio’s pricing, only to be met with “contact sales for a custom quote,” while wondering whether you need Entity Resolution, Multidomain MDM, or the full Intelligent 360 suite, you know that enterprise MDM pricing can feel like navigating a maze where every path leads to a sales call.
Reltio has established itself as a leader in cloud-native master data management, trusted by 38 Fortune 500 companies to unify and manage their critical business data. The platform promises to transform siloed, inconsistent data into a single source of truth through AI-powered entity resolution and sophisticated graph technology. But as Reltio has evolved from a pure MDM solution to encompass analytical capabilities, workflow automation, and conversational AI interfaces, its pricing has become increasingly opaque, with multiple product lines, support tiers, and add-on services that require detailed discussions with their sales team.
I’ve spent time analyzing Reltio’s pricing structure, product offerings, and implementation requirements—as well as alternative platforms that deliver similar outcomes. Reltio might be the right choice if:
However, if you’re looking for faster time-to-value and more cost-effective MDM capabilities:
In this case, you should consider Manch: a low-code/no-code digital transformation platform that delivers comprehensive MDM capabilities plus workflow automation, with deployment in 4-8 weeks instead of 6-12 months, at 30-50% lower total cost of ownership than traditional enterprise MDM solutions.
Because many organizations are discovering that faster, more cost-effective alternatives to traditional enterprise MDM exist, I’ve included a detailed comparison of Manch’s approach versus Reltio’s traditional model. If you’re eager to see how modern platforms deliver MDM capabilities differently, jump to the comparison section with this link.
Table of contents
Reltio operates on a subscription-based SaaS model where pricing is primarily determined by the number of consolidated profiles managed within the platform. While Reltio uses standard profile-count tiers for licensing, final pricing is customized based on individual customer needs, with fees typically invoiced annually in advance. The platform’s offerings are organized into three main product lines: Entity Resolution, Multidomain MDM, and Intelligent 360, each targeting progressively broader data management needs.
Reltio Identity 360 provides a genuine free tier designed to give organizations a taste of master data management without financial commitment. Limited to 10,000 unique consolidated profiles, it focuses specifically on identity data about individuals rather than products or other domains. This tier includes the core benefits of MDM including data unification and a single source of truth, with a straightforward upgrade path to paid editions when needs expand.
The Bottom Line 👉 Identity 360 works for small businesses testing MDM concepts or managing limited customer databases, but most enterprises will quickly exceed the profile limits and need more comprehensive capabilities.
Entity Resolution focuses on a foundational capability of MDM: identifying and merging duplicate records from disparate systems to create single, reliable entity views. This product line utilizes AI and machine learning models for high-precision matching and merging. While specific pricing isn’t public, organizations should expect significant investment in both licensing and implementation services.
The Bottom Line 👉 Entity Resolution suits large organizations primarily concerned with deduplication and creating golden records, but the implementation timeline and costs may not justify the investment for organizations seeking broader MDM capabilities quickly.
Multidomain MDM represents Reltio’s comprehensive MDM solution, providing real-time operational master data management across multiple domains within a single platform. This tier includes sophisticated features like survivorship rules, reference data management, and relationship visualization through graph technology. Organizations typically choose this when managing complex hierarchies and relationships between different data types. The platform offers over 1,000 pre-built connectors for integration flexibility.
The Bottom Line 👉 Multidomain MDM delivers enterprise-grade capabilities for Fortune 500 organizations, but the lengthy implementation and high total cost of ownership make it challenging for organizations seeking faster ROI.
Intelligent 360 extends beyond traditional MDM to provide complete 360-degree entity views with AI-powered insights. This tier includes the Reltio Intelligent Assistant (RIA) for conversational data exploration, customer segmentation capabilities, and interaction management. It represents Reltio’s most feature-rich offering, targeting enterprises that want to leverage their unified data for analytics and AI-driven decision making.
The Bottom Line 
Intelligent 360 suits Fortune 500 companies with unlimited budgets and complex global requirements, but represents significant over-investment for organizations seeking practical MDM capabilities with faster time-to-value.
Beyond Reltio’s base subscription costs, organizations face substantial additional investments:
Professional Services and Implementation:
Integration and Connectivity:
Ongoing Operational Costs:
Total Cost Reality: A Forrester Consulting Total Economic Impact study commissioned by Reltio calculated a 366% ROI over three years, but this assumes successful implementation and full platform utilization—outcomes that require significant investment and organizational commitment.
While Reltio targets Fortune 500 enterprises with complex global requirements and unlimited budgets, Manch represents a modern approach to MDM and digital transformation that delivers results in weeks, not months or years.
Manch is a low-code/no-code digital transformation platform that includes comprehensive MDM capabilities plus workflow automation, document management, and pre-integrated APIs for real-time data verification. The platform’s configuration-based approach means deployment in 4-8 weeks instead of the 6-12 months typical with traditional enterprise MDM solutions, at 30-50% lower total cost of ownership.
What sets Manch apart is its zero customer churn rate—organizations discover they can do much more on the platform beyond their initial MDM implementation. From digitizing business processes to automating workflows and managing documents, the platform’s versatility provides headroom for future needs without additional platform investments.
The Starter plan delivers immediate value through Manch’s no-code process configurator, allowing business users to build and modify workflows without IT involvement. Organizations typically go live in 4-6 weeks, achieving measurable ROI within the same quarter. This tier includes workflow automation that can reduce processes from days to hours—one customer reduced vendor onboarding from 7 days to 30 minutes.
The Bottom Line 👉 Starter delivers faster time-to-value than any Reltio tier, perfect for organizations that need results quickly and want to expand capabilities over time.
Premium delivers comprehensive MDM capabilities equivalent to Reltio’s Multidomain MDM, plus additional features Reltio doesn’t offer natively. The platform includes mSign for digital signature automation, document management with OCR, and sophisticated workflow capabilities. Organizations report 30-40% lower total cost of ownership compared to traditional enterprise MDM platforms when considering licensing, implementation, and maintenance costs combined.
The Bottom Line 👉 Premium delivers enterprise MDM capabilities plus workflow automation and document management at a fraction of Reltio’s cost and timeline.
Enterprise represents Manch’s complete platform, delivering everything in Premium plus advanced verification capabilities through eKYC and video KYC, comprehensive API access for system integration, and AI-powered automation. The platform is ISO 27001 and SOC 2 Type 2 certified, meeting enterprise security requirements. Organizations use the same platform for MDM, vendor onboarding, contract management, asset tracking, and numerous other business processes—explaining the zero customer churn rate.
The Bottom Line Enterprise provides comprehensive capabilities exceeding traditional MDM platforms at half the total cost of ownership, with deployment measured in weeks rather than months.
Reltio’s Approach: Even with Reltio’s 90-day MVP methodology, typical implementations take 6-12 months for Multidomain MDM and 9-18 months for Intelligent 360. This requires extensive professional services, system integration work, and organizational change management. The complexity of configuration and need for specialized Reltio expertise extends timelines further.
Manch’s Advantage: Configuration-based deployment means go-live in 4-8 weeks for complete implementations. Pre-built frameworks and templates accelerate deployment, while the no-code approach allows business users to participate directly in configuration. Organizations achieve measurable ROI within the same quarter they begin implementation—impossible with traditional enterprise MDM timelines.
Value Consideration: For organizations needing quick wins and rapid ROI, Manch’s weeks-not-months approach delivers value that compounds over the months saved versus traditional implementation.
Reltio’s Model: Beyond substantial licensing fees based on consolidated profiles, organizations face implementation costs often exceeding first-year licenses, ongoing professional services for optimization, premium connector licensing, training and certification requirements, and annual maintenance and support fees. The total cost of ownership over three years can reach millions for enterprise deployments.
Manch’s Economics: With 30-50% lower total cost of ownership, Manch delivers enterprise capabilities at practical prices. The configuration-based approach eliminates most professional services costs, while the no-code platform reduces ongoing IT requirements. All features including document management and workflow automation are included—no premium add-ons. Organizations make changes themselves using the drag-and-drop interface, avoiding costly change requests.
Value Consideration: Manch’s transparent, cost-effective pricing model delivers better ROI for budget-conscious enterprises and organizations seeking maximum value from their technology investments.
Reltio’s Approach: Despite being cloud-native, Reltio requires significant technical expertise for configuration and customization. Changes typically require IT involvement or professional services. The platform’s sophistication, while powerful, creates dependency on specialized skills and vendor support.
Manch’s Philosophy: True low-code/no-code design means business users configure workflows without IT dependency. The drag-and-drop interface enables rapid changes and iterations. Organizations adapt the platform to changing needs in hours or days, not weeks or months. This agility translates to competitive advantage in dynamic markets.
Value Consideration: For organizations valuing business agility and user empowerment, Manch’s configuration approach delivers flexibility that traditional platforms cannot match.
Reltio’s Ecosystem: While Reltio offers extensive integration capabilities, the platform creates dependency through proprietary technology, specialized expertise requirements, and complex implementations that are difficult to migrate. Organizations become locked into Reltio’s ecosystem and pricing model.
Manch’s Openness: Built on open standards with no proprietary runtime environment, Manch ensures organizations own their data and processes. The platform integrates equally well with SAP, Oracle, Microsoft, Salesforce, and legacy systems—true system-agnostic design. Organizations can migrate processes if needed, though the zero customer churn rate suggests they don’t want to.
Value Consideration: For organizations concerned about vendor lock-in and long-term flexibility, Manch’s open architecture provides strategic advantages.
Reltio’s Focus: While comprehensive for MDM, Reltio remains primarily a data management platform. Organizations needing capabilities beyond MDM—workflow automation, document management, digital onboarding—require additional platforms and integrations.
Manch’s Versatility: Beyond comprehensive MDM, Manch handles contract management, vendor onboarding, asset tracking, agreement automation, compliance workflows, and any business process requiring digitization. Organizations discover new use cases after initial implementation, explaining the zero customer churn rate. One platform investment delivers multiple solutions.
Value Consideration: For organizations seeking platform consolidation and maximum return on technology investment, Manch’s versatility delivers value beyond traditional MDM.
Reltio doesn’t publish standard pricing, requiring custom quotes based on consolidated profiles and required capabilities. Industry reports suggest annual licensing starts in six figures for enterprise deployments, with implementation costs often matching or exceeding first-year licensing. Total three-year cost of ownership frequently reaches millions. In contrast, Manch delivers comparable capabilities at 30-50% lower total cost of ownership.
Yes. Manch provides comprehensive MDM capabilities including master data management across all domains (customer, product, vendor, asset), data governance and quality management, workflow automation and approvals, and integration with all major enterprise systems. Additionally, Manch offers capabilities Reltio doesn’t provide natively, such as document management with OCR, digital signature automation, and eKYC/video KYC verification. The platform’s 4-8 week deployment timeline and configuration-based approach make it a complete alternative, not just a complement.
Reltio implementations typically take 6-12 months for Multidomain MDM, with complex deployments extending to 18 months. Manch deploys in 4-8 weeks through configuration rather than coding. This means organizations using Manch are fully operational and seeing ROI while Reltio implementations are still in early phases. The time savings alone can justify the platform choice for organizations needing quick results.
Manch’s configuration-based approach eliminates the coding and customization that extends traditional MDM implementations. Pre-built templates and frameworks accelerate deployment. Business users participate directly in configuration without waiting for IT resources. The platform’s modular architecture allows phased rollouts, delivering value incrementally. No complex professional services engagements are required—organizations can self-implement with Manch’s support.
Choose Reltio if you’re a Fortune 500 enterprise with unlimited budget and 12+ months for implementation, need to manage hundreds of millions of records globally, require specific Reltio features like graph technology visualization, and have dedicated IT resources for platform management. Choose Manch if you need results in weeks not months (4-8 weeks deployment), want 30-50% lower total cost of ownership, need business users to configure processes without IT, require capabilities beyond MDM (workflows, documents, onboarding), value platform flexibility and no vendor lock-in, or are a mid-to-large organization (500+ employees, $10M+ revenue) in industries like FMCG, Manufacturing, E-Commerce, Retail, or Financial Services.
While Reltio is proven at massive scale for Fortune 500 companies, Manch scales effectively for mid-to-large enterprises managing millions of records. The platform’s cloud-native architecture ensures performance at scale, while the configuration-based approach maintains agility regardless of size. Most importantly, Manch’s zero customer churn rate demonstrates that organizations don’t outgrow the platform—they discover new uses for it.
The choice between Reltio and Manch isn’t just about MDM capabilities—it’s about fundamentally different approaches to digital transformation.
Reltio represents traditional enterprise software: powerful but complex, comprehensive but costly, proven but slow to deploy. It’s the right choice for Fortune 500 companies with unlimited budgets, 12+ month implementation horizons, and needs for specific capabilities like graph visualization or hundreds of millions of records. Organizations choosing Reltio are investing in a premium platform with corresponding premium costs and timelines.
Manch represents the modern approach: configuration over coding, weeks not months to value, and 30-50% lower total cost of ownership. It’s ideal for mid-to-large organizations (500+ employees, $10M+ revenue) that need comprehensive MDM plus workflow automation, document management, and digital onboarding. With zero customer churn and deployment in 4-8 weeks, Manch delivers faster ROI and greater platform versatility. Organizations choosing Manch get enterprise capabilities at practical prices, with the agility to adapt as business needs evolve.
The strategic question isn’t “Can Manch do what Reltio does?” (it can, plus more), but rather “Why wait months and pay premium prices when you can achieve the same or better outcomes in weeks at lower cost?”
For most organizations, the answer is clear: modern platforms like Manch deliver the capabilities enterprises need with the speed, flexibility, and cost-effectiveness that traditional solutions cannot match. While Reltio maintains its position serving Fortune 500 companies with complex global requirements, Manch represents the future of enterprise software—powerful yet accessible, comprehensive yet configurable, enterprise-grade yet cost-effective.
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